There are two primary ways to get leads – push marketing and pull marketing.
A push strategy consists of pushing your message to the market through advertising and direct response campaigns. A pull strategy involves pulling prospects to you through PR, free content, word of mouth, and referral programs.
Both methods can drive excellent response rates, especially when used in tandem, but in a down economy, pull tactics are particularly effective. Why? Because right now, prospects are carefully managing their budgets and don’t want to be “sold” to. Instead, they want access to valuable information that will help them make the right choice about where to spend their money.
So the best way to leverage the current market to your advantage is to make your website an oasis of knowledge that will pull prospects to you. It will pay off!
Courtesy of InfusionSoft. Automated Follow-up Marketing.
