Photo: Tony Pettinato
NEW YORK (AdAge.com) — Baby boomers and Gen Xers declared mass marketing dead long ago. We live in a world of fragmented media surrounded by cynical consumers who can spot and block an ad message from a mile away. But what Gen Xers and boomers may not realize is that the unabashed embrace of select brands by millennials, from technology to beverages to fashion, has made this decade a true golden era of marketing for those who know what they’re doing. And when it comes to marketing, the Barack Obama campaign knows what it’s doing.
Mr. Obama’s brand management, unprecedented in presidential politics, shows pitch-perfect understanding of the keys to appealing to the youngest voters.
Perhaps inevitably, among the first apps introduced for Apple’s new iPhone — the latest success from another millennial mass marketer — was an Obama “Countdown to Change” calendar that ticks off the seconds until Election Day.
To read the full story from Advertising Age, click HERE.
