A recent article in Wired Magazine advises individuals and companies that if you’re “thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug. Writing a weblog today isn’t the bright idea it was four years ago.”
They go on to explain that Web 2.0′s first form of individual expression has been “has been flooded by a tsunami of paid bilge” and that “Twitter, Facebook and Flick make Blogging look so 2004″.
It’s a harsh conclusion which many of my cohorts share. But for us, blogging serves one purpose we simply can’t duplicate: the sharing of information and ideas with clients and co-workers.
There is a TON of free information and innovative ideas floating around Cyber Space…if only you have the time to find it! We use our blog as an “internet clipping service” for clients. When any one of our “freelance associates” comes across something interesting, up it goes on our blog for everyone to see and share. Sort of like the old “bulletin boards” of days gone by. Twitter and it’s obsession with “what are you doing NOW!” seems a bit insane to me, but it has it’s place in mobilizing people (just ask the Obama campaign!). Facebook for finding and keeping up with friends (with a minimum of effort) is fun and easy. And You Tube or Flickr can’t be beat for posting and presenting public videos and photos. But where do you collect all this shared info? For us, it’s the old beat up blog.
Don’t call it dead yet! Maybe we’ve discovered a way to breathe life into the old girl and keep her from being put out to pasture. Only problem is (as Wired points out) is anyone still reading anymore?
