I’m a huge fan of LinkedIn. In fact, I am constantly professing my love for LinkedIn. However, I still encounter a lot of naysayers who argue that they don’t want to add another thing to their list of things. I completely understand. I took stock the other day of all the social networks that I participate in, and it totaled more than 20. I even use the social network capabilities of sites like Netflix (to see what movies my friends are watching) and Rhapsody (to share music with them).
But I put LinkedIn in a category all its own. LinkedIn is for business — not for catching up with friends or planning family reunions. I use it solely for connecting with people I meet and interact with in business settings.
Of course, much has been written about the opportunities that LinkedIn presents to advertisers. And indeed, it is a social channel that offers plenty of opportunities for marketers looking to build their brands. But what about your own personal brand? What about you and your company’s professional reputation within your industry? Whether you’re on the brand, agency, or service side, marketing is all about building relationships. And in interactive marketing especially, the people you meet and do business with expect you to be wired into their community.
In an effort to do my part to keep LinkedIn legit and help out those who fear yet another social network, let me give you my tips on how to best utilize LinkedIn for you and your business.
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