Moved by this remark in Chip Griffin’s “Media Bullseye” Blog this week. As he stated in his article “Do Start-Ups Need PR?”:
“Really good agencies do more for you than simply get media hits for your company. They can help you with internal communications, presentation training, perfecting your elevator pitch, improving investor relations, and more. Many claim this, but few do it well. And, of course, you get what you pay for. The more that a PR agency becomes a “strategic partner,” the more it will likely cost.”
That’s the type of PR I’ve always tried to PRactice as well. Glad to know I’m not alone.
