Monthly Archives: February 2010

Economic Snapshot: February 2010

Three-quarters of respondents to the latest survey conducted by McKinsey Quarterly expect their companies to enjoy a profit increase in the next year, and fewer than half expect to cut costs during the same period—both firsts since October 2008. On the whole, this survey shows that executives see economies on the mend, with positive prospects for their countries—84 percent expect national GDP to rise in 2010—as well as for their companies.

But the results also show uncertainty and uneasiness about the future, particularly at the global level. When asked about the likeliest description of the global economy over the next three months, 46 percent of executives pick “constrained global markets perpetuate imbalances”—far more than choose any other description. This view, along with a dip in the share of respondents who expect their national economies to be better in six months, implies a slight dampening of economic hopes since December. Low consumer demand is seen as the largest single threat to national economic recovery in developed economies.

Respondents in developing economies, however, see a bright picture for both their companies and national economies. Further, they identify very different threats to growth: most notably, high commodity prices and currency values.

Courtesy of the McKinsey Quarterly.

Most Small Biz Find Social Media Ineffective

A Citibank/GFK Roper survey of 500 U.S. businesses with fewer than 100 employees has found very few small businesses in the U.S. have adopted social media outlets such as Facebook and Twitter for business uses. The findings include:

  • Three-quarters of the small business owners surveyed say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or expanding business in the past year
  • 86% said they have not used social networking sites for information or business advice
  • 25% said they’re using more online advertising to generate business leads and sales
  • 10% said they have sought business advice and information on expert blogs

Here’s a link to the full press release for more info.  Courtesy of SEARCH ENGINE LAND.com

Brands Becoming Their Own Media Company

It isn’t enough for top PR firms (like Edelman) to just package your message and present it to media reporters anymore. They seem to be admitting that their clients are going to have to start broadcasting that message directly to the public thru their own ”new media channels”  (like blogs, podcasts and internet radio shows) further blurring the lines between “traditional journalism” and “new media journalism”.

Here’s what Edelman’s press release said:

In a move that backs up Edelman CEO Richard Edelman’s stance that brands will continue to morph into media companies, the agency has hired its first Chief Content Officer.

Richard Sambrook, the BBC’s Director of Global News and a member of the BBC’s Management Board for the last ten years, will join Edelman in May.

“Companies are going to have a harder time penetrating that authority media because reporters are getting less space. Therefore companies are going to have to do a more extensive job of putting out their story through their own websites and other channels. And in order to do that I needed someone who understood high-quality content, [but] not to replace the mediated view. This is a further addition to the conversation,” Edelman told Advertising Age.

In a statement, Sambrook said Edelman is a firm he has “long respected.”

“I’m greatly looking forward to helping to develop their content production and their approach to crisis and issues management,” he said.

Sambrook will also assume leadership of Edelman’s Global Crisis and Issues practice towards the end of the year, as agency vet Mike Seymour begins to transition out of the position.

Courtesy of MediaBistro.com’s PRNEWSER.