If the Internet is truly aboutdiscovering and mining overlooked niches in the marketplace, then here’s a trend worth watching: hyper-local blogging. It’s all about using the incredible power of the Internet not to reach the whole world but just one small part of it (just like our idea of “hosting an Internet Radio show for your local community”).
Found this great article by Drew Hubbard that discusses it more:
“If you are involved with your community, and you have some free time, a hyper-local blog can provide a much-needed, dynamic source of information for your fellow residents. In short, hyper-local blogging is awesome. The concept can be appealing to potential bloggers trying to find a niche. If you don’t know much about it, check out Matt McGee’s great site about hyper-local blogging at http://www.hyperlocalblogger.com/.
Another excellent venue for reading up on hyper-local blogging is the Outside.In Blog which covers all things hyper-local. My favorite feature of the site is called Blogiology, in which the staff examines cities and their best hyper-local resources. So far, they have covered Miami, Richmond, Dallas, Phoenix, Durham, Detroit, Ann Arbor, Portland, Philadelphia, Buffalo, San Francisco, St. Louis, and Boston.
Stay informed. For more insights into local advertising, visit the exhibit hall at ad:tech San Francisco, April 19-21. Learn more.
But even more important than individual bloggers, brands (yes, even big ones) can and should be exploring the benefits of hyper-local blogging. Being able to connect with existing and potential clients and consumers on the neighborhood level can build a trust-based relationship that is virtually unattainable elsewhere in traditional and even digital advertising.”
To read the full article, visit his blog on IMedia Connection.
And don’t forget to check out our own take on “hyper local” thru “hosting your own Internet Radio show on www.OCTalkRadio.net.
