Monthly Archives: June 2010

Top 10 Twitter Tutorials on You Tube

Posted on June 22, 2010 | Comments Off

Here’s a great collection of YOU TUBE videos about TWIITER written by Pam Dyer in Social Media Today.

“We all know that YouTube is a treasure trove of entertainment, with endless hours of Justin Bieber crooning to tweens and cats playing the piano. But it’s also a terrific resource for learning — there are helpful how-tos about a wide range of topics that do a great job of breaking down complex subjects into visuals that are easy to understand. Users have posted thousands of tutorials ranging from animal care to everyone’s favorite microblogging tool, Twitter.

Whether you want to get your mom started on Twitter or want the scoop on some of Twitter’s best desktop apps and how to use Twitter for brand building, these YouTube videos will keep you entertained while educating you about various aspects of the Twitterverse.”

CLICK HERE to see the whole list.

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Posted in Social Media

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SNL Kagan Forecasts Ad Recovery

Posted on June 17, 2010 | Comments Off

Here’s a positive prediction for all of us who make a living in media (either “new” or “old”) from MEDIA DAILY NEWS:

SNL Kagan, the Charlottesville, VA-based media researcher, says TV stations will climb 14.3% in 2010 to $19.8 billion — rising from $17.3 billion in 2009, the lowest TV ad revenue total in 15 years.

Adding in new retransmission fees, total TV station revenue is expected to grow to $20.9 billion in 2010 and $25.4 billion by 2016.

Radio will also make gains — some 6.4% to $17.1 billion. This boost follows a drop of 17.7% to $16.0 billion in 2009. Advertising revenue from online businesses will push up total revenue for radio. SNL Kagan says radio stations will climb 15% to $552 million. In six years, radio will grow to $19.8 billion.

The media company says investors have noticed the major progress in ad growth. This year, radio station stocks are up 36%, and TV stocks are 26% higher, year-to-date.

“The bounce-back in ad revenues, combined with other positive trends, such as growing digital dollars, have reassured investors,” stated Robin Flynn, senior analyst with SNL Kagan.

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Posted in Advertising

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Rise of the Digital C-Suite

Posted on June 16, 2010 | 1 Comment

Here is an interesting article and graph from Forbes.com on how CEO’s now filter and find info.

Summary: How do C-suite and top-level executives at the largest U.S. companies locate business information? The perception may be that they’re not online, but the reality is that they find the Internet to be their most valuable resource.

In fact, how they take advantage of Internet tools depends a great deal on the executive’s age and work experience. This study identifies the differences between those top executives whose careers have coincided with the rise of the PC and the Internet with their older counterparts. These younger executives, who are leading the charge into the C-suite, locate information for decision-making themselves, search online frequently, are interested in video, and are open to the latest online technologies.

“The Rise of the Digital C-suite” is based on an exclusive survey of 354 top executives at large U.S. companies with annual sales of greater than $1 billion. The study identifies unique generational differences between different aged executives, while examining where they go for information, how they want it filtered and delivered, and what online technologies they’re willing to embrace.

To download a pdf of the study, please fill out the following information. The report will appear in a new window. If you experience any trouble, please send an email to: insights@forbes.com.

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Posted in Management

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