Monthly Archives: November 2010

How to Use YouTube to Market Your Business

When you think of YouTube you probably envision mindless videos of dancing cats, babies that bite their brothers, or epic schoolyard battles. What you probably don’t know is that YouTube is the second most popular search engine in the world right now. Yep that’s right; they are behind Google and considered a search engine of sorts. More and more entrepreneurs are realizing that marketing with YouTube is an excellent way to promote their business.

If you’re considering adding marketing with YouTube to your own small business marketing program, here are a few things you’ll need to know:

  • Setting up a YouTube Channel 

When you sign in to YouTube the first thing you need to do is set up a channel. This will allow visitors to subscribe to your content and get updates whenever a new video is uploaded. It also provides you with your own little place on the web to upload as many videos as you like. It is something you can refer people to who are new to your business.

To the side of your videos you will have a short user profile. This is where you can direct users back to your blog or website. This is a highly effective means of getting traffic to your site. Regardless of what sort of business you are in you are likely going to get a good number of website visitors from YouTube. Creating your own small business marketing YouTube channel is akin to creating your own television channel would have been twenty years ago. The only difference is there are a lot more choices these days so you’ve got to keep it interesting.

  • Introductory YouTube Video

After you have signed up, registered, and set up your channel it is time to start making those videos. Silly gimmicky stuff gets people going on YouTube and a little novelty never hurts. Keep in mind, however, that you are making a video for small business marketing purposes; your video is intended to introduce people to your company, so keep the novelty to a moderate level.

Though you want to keep things pretty professional don’t be afraid to talk about personal things and to keep it light. Don’t include any high pressure sales messages, especially in your first video. These days, consumers respect a business person who will talk to them like they are people. They like to know who you are and what you stand for and not just see you as another faceless mega-corporation.

  • Recurring YouTube Videos

After you have set up a decent introduction, introducing yourself and your company, you can start uploading videos that are more content based that include a subtle sales message. You want to keep all of your videos short, if you can. Two to three minutes is standard, but for a small business marketing video with an educational message, four to five minutes might be necessary. If you can’t get your content into a four minute video, try separating it into several segments.

Remember, your YouTube video should not be one long commercial. Your prospects have a problem and you want to introduce them to your solution. Try to embed your advertisement into something that is meaningful and informational. You might consider using YouTube as a form of tutorials on how to use your product, safety advice for your product, tips on using your particular solution, etc. I’ve even seen a few businesses create their own reality show. The sky is the limit.

  • Add Tags and Annotations

Annotations and tags are an important aspect of distributing your YouTube video, especially if you’re using it for small business marketing purposes. Annotations appear on the screen in textual form throughout the video. This is a good place to insert humorous comments about the video, which viewers love, or remind viewers of you web address.

Tags are basically search phrases. These are the terms that you want to be connected to your site. Though a few general terms are alright, be certain to include as many specific phrases as possible. This will improve your rankings and your chances of having your video found by your prospects who are searching for your solution.

YouTube has become an excellent tactic to add to your small business marketing arsenal. It’s free to get started and relatively easy to set up. The most time consuming aspect will be creating your videos, but it just takes a little time and ingenuity to get the ball rolling. So go ahead and give marketing with YouTube a shot.

  • Check Out Our YouTube Channel

Want to see what a YouTube channel can do for your own small business marketing efforts? Have a look at what we’ve done with our own channel – we use it to present tips that small business owners can implement to improve their own marketing tactics. Check it out right here http://www.youtube.com/karenscharf.

Take a look at VerticalResponse’s channel, VRtube for more ideas on how you can market your business with YouTube.

Courtesy of VerticalResponse.com

 

About the Author:
Karen Scharf is the founder of Modern Image Communications. Her company provides services that include business and marketing plan development, newsletter publication, copywriting services, graphic design, info-product development and strategic planning.

View Karen Scharf : ArticlesProfileWebsite

5 Email Marketing Trends

Courtesy of IMediaConnection

I hear you — it’s tough to think about next year’s marketing campaigns when you’re wading hip-deep through the flurry of emails you’re sending (and receiving!) for the holiday season. But the end of the year is also the beginning of a new one. It’s a time to take stock of your email program and take a fresh look at the trends that have been building in email marketing. Here are five I’ve seen building in momentum, and how savvy marketers are going beyond baseline lip service to what everyone is talking about to making real improvements to their email marketing programs.

1. More social media
For those who dove into social media from the get-go, it’s hard to believe there could be more to be done. After all the hoopla, who isn’t using social media in conjunction with email to build stronger relationships with customers?

A lot of marketers in a wide range of organizations, that’s who.

Many heard about Twitter or Facebook, and maybe even opened an account for their business, but they just didn’t get it right away. So they delayed adding social to their marketing mix in the hopes it would just go away. But the pressure from others who do get it is rising, so we’ll be seeing more of those little Twitter and Facebook icons littering the bottoms of email messages.

As for those email marketers who have more social media experience, they will need to start analyzing how social and email are feeding into one another, and how they can prompt social action in their email messages. Instead of merely including icons, they will have specific social media calls-to-action in their email messages explaining what exactly will happen when recipients click on those icons, and what the benefit will be when they do so. They’ll also work harder to ensure that their social and email strategies are complementary, not the same old stuff from different sources.

Conversely, they’ll be working to add apps or tabs to their social sites so they can capture the email addresses of their fans who may not want Facebook to mediate their relationships with their favorite brands.

2. More consideration of mobile
It used to be that email on a cellphone was about business. Give them enough info in the subject line so they don’t delete it immediately, and you’re good. Increasingly, though, the phone isn’t just the place where people sort through email to be read later, but the place where they actually read and react to it.

Some email marketers would like to ignore mobile rendering altogether, thinking that the “read web version” link they put at the top of their emails takes care of that problem. Others are beginning to recognize the issue but do only limited testing. By “limited testing,” I mean they look at the message on their own iPhone, see that it actually renders with itty bitty images, and decide it’s even better on the iPhone, while ignoring the fact that the call-to-action is so tiny it’s unreadable.

Smart marketers will not only test how their emails look on smartphones, but how usable they are. Can a mobile user actually see the “wow images” or smart copy? If they do decide to take action, what then? And is it better to send everyone the computer version, the mobile version, or to ask recipients if they want a mobile-optimized version? There are no canonical best practices for email in the mobile space just yet; I’ll be looking for the results from marketers in multiple verticals.

3. More welcome and triggered campaigns
Most senders know recent subscribers are more active and engaged with their email marketing lists than those who have been around a while. Yet despite this knowledge, they still tend to treat them equally, sending the same content and offers to brand-new subscribers or recent purchasers as they do to recipients who haven’t acted on an email in two years.

I’m already seeing more marketers take steps, sometimes small, toward understanding and serving that new cohort of addresses differently. As email triggering capabilities become easier to use and available in lower-cost platforms, more marketers will try at least one message that targets new subscribers or recent customers differently.

The more advanced email marketers will take what they know about those new customers and dazzle them with their very best, employing a series of messages that will vary based on how engaged each subscriber has been and encouraging them to even stronger interaction. These welcome programs will wring every cent of ROI from these newbies while everything still looks fresh and new, and minimize the pain of a spam complaint.

4. More reactivation campaigns
Marketers won’t only be treating new subscribers differently, they’ll be looking at the old timers with a more critical eye.

Sending email is undeniably cheaper than sending snail mail, and that low cost has made some marketers lazier about pruning their email marketing lists. What’s a few cents to send an email? But those cents add up to big bucks if you’re emailing to thousands or even millions of people who have tuned you out.

As marketers look to trim costs, they’ll be examining their lists more carefully and trimming out what might be deadwood. The typical marketer will send the same message to all the non-responders and will leave creativity behind — free shipping, free white paper, more of the same information that puts customers to sleep.

The savvier marketer will work a little harder and look a lot more closely at what those recipients did respond to in the past. Then they’ll use those tactics to remind “sleepers” of the value of their offering.

Those smart marketers will also sort through the data to discern those who are truly dead versus those who are alive and kicking and just interacting with their brand in a different way that isn’t immediately apparent through email stats. Maybe they are really engaged but just not via direct email clicks — maybe they are picking up the phone, clicking through your Facebook feed, or, prompted by your email, visiting your website directly without bothering with a click-through.

5. More experimentation
Due to restructuring at many organizations, the people who are now doing email aren’t necessarily the same people who did it two years ago. They may not know why their program was designed the way it is, or they may know but don’t care.

Video and music and email? Nobody’s doing that! Let’s try it out and see how it goes! Dark backgrounds and amazing HTML styling? Bring it on! Email is a great place to try fresh approaches and offers because the audience is already interested in what you have to say and more inclined to let you know their opinions one way or another.
It’s a given that the results of this experimentation will be mixed. Some marketers will discover great new ways of connecting with their customers, while others will be excoriating their customers for not fully appreciating their creative genius. As with everything on the internet, your mileage may vary. A tactic that works great for one audience will flop for another.

The smart marketer will be open to seeing how customers respond to new messaging and modalities, but they won’t bet the bank on them. They’ll use extensive split testing to measure how receptive their customers are, and they’ll look beyond the email to other metrics to measure success.

A bonus trend
Here’s a trend that won’t die (although it should) — industry analysts prematurely hailing the death of email. Twitter, Gmail Priority Inbox, Facebook Messages…they all presage email marketing’s passing. There’s no doubt we’ll be seeing more of these predictions in the coming year, and there’s little doubt they’ll be wrong. Like everything else on the internet, email marketing is changing and evolving. Marketers who keep doing the same old thing year after year might kill off their own email marketing channel, but email itself will continue to bring prosperity to marketers who nurture it.

Written by Wendy Roth, senior manager of training services for Lyris Technologies.

Fascinating Social Media Facts For 2010

Courtesy of SOCIAL MEDIA TODAY

Social media is not just a social instrument of communication. It is not all about people sharing ideas and thoughts with other people. It is the creation and exchange of ‘User Generated Content’. The ability to transform broadcast media monologues into a social media dialogues that spread, sometimes, faster and wider than television, radio or print. Social Media when compared to year 2009 shows a fantastic growth in terms of people participation, penetration, user-ability, business and more.

Now, we are almost at the end of year 2010, and therefore it is time to study and understand some of the Social Media facts and trends that were evolved and followed over the year. Scouting through the web has brought together the following list of Fascinating Social Media Facts. Most of these facts are based on surveys (online or offline) over a sample size, these are also mentioned to ensure that we get the perspective of each of these facts.

General Facts

1. Australia has the most number of established users of social media in the world, followed by USA and UK.

2. In terms of the impact of social networks on advertising, word of mouth is the popular option with 78% of customers trust peer recommendations on sites. While, only 14% trust advertisements.

3. Advertising has also been impacted greatly because of social media with only 18% of traditional TV campaigns generate a positive return on investment.

4. Facebook, Blogspot followed by Myspace are the top sites visited by under 18s.

5. An average user becomes a fan of 2 pages every month.

6. 24 out of the 25 largest newspapers are experiencing declines in circulations because the news reaches users in other formats.

7. 25% of search results for the world’s top 20 brands are linked to user-generated content.

8. *In a sample survey of 2884 people across 14 countries, 90% of participants know at least one social networking site.

9. * In a sample survey of 2884 people across 14 countries,72% of participants of the internet population are active on at least 1 networking sites. The top 3 countries part of at least 1 network site was Brazil (95%), USA (84%), and Portugal (82%).

10. * In a sample survey of 2884 people across 14 countries, users of social networking sites are saturated. Connected people feel no need to further expand their membership on other social network sites.

11. * In a sample survey of 2884 people across 14 countries, on an average, users log in twice a day to social networking sites and 9 times a month on professional websites.

12. * In a sample survey of 2884 people across 14 countries, sending personal messages is the most popular online activity. The top 5 activities online are sending personal messages, watching photos, checking status, reacting to others’ status, and uploading pictures.

13. * In a sample survey of 2884 people across 14 countries, people have about 195 friends on an average.

Source:

• *Online sample survey of 2,884 consumers spread over 14 countries between the age of 18 to 55 years old by Online Media Gazette.

Facebook Facts

14. Facebook has over 500 million users.

15. If Facebook were a country, it would be the world’s 3rd largest country.

16. An average Facebook user spends about 55 minutes a day on the site.

17. An average Facebook user spends about 6.50 hours a week on the site.

18. The average Facebook user spends 1.20 days a month on the site.

19. Facebook’s translation application support over 100 languages.

20. There are over 900 million objects that people interact with (pages, groups, events and community pages)

21. Average user is connected to 80 community pages, groups and events

22. Average user creates 90 pieces of content each month

23. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

24. ** In a sample survey of 2884 people across 14 countries, Facebook is studied to have the highest penetration. The top 3 sites include Facebook (51%), MySpace (20%), and Twitter (17%).

25. **Over 300,000 users translate the site through the translations application.

26. **Over 150 million people engage with Facebook on external websites every month.

27. **Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites are integrated with Facebook.

28. **There are over 100 million active users accessing Facebook currently through their mobile devices.

Source:

• *Online sample survey of 2,884 consumers spread over 14 countries between the age of 18 to 55 years old by Online Media Gazette.
• ** Statistics from Facebook press office.

YouTube Facts

29. The most popular YouTube video – Justin Bieber, Baby ft. Ludacris has had over 374,403,983 views

30. ** YouTube receives over 2 billion viewers each day.

31. ** 24 hours of video is uploaded to YouTube by users every minute.

32. ** 70% of YouTube users are from the United States.

33. ** More than half of YouTube’s users are under the age of 20.

34. ** To watch all the videos currently on YouTube, a person has to live for around 1,000 years.

35. ** YouTube is available across 19 countries and in 12 languages.

36. ** Music videos account for 20% of uploads on YouTube.

Source:

• ** Statistics from YouTube press centre.

Blogger Facts

37. There are over 181 million blogs.

38. 34% of bloggers post opinions about products and brands.

39. ** The age group for 60% of bloggers is 18-44 years.

40. ** One in five bloggers updates their blogs every day.

41. ** Two thirds of bloggers are male.

42. ** Corporate blogging accounts for 14% of blogs.

43. ** 15% of bloggers spend 10 hours a week blogging.

44. ** More than half of all bloggers are married and/or parents.

45. ** More than 50% of bloggers have more than one blog.

Source:

• ** Statistics from Technorati’s State of the Blogosphere 2009.

Tweet Facts

46. 54% of bloggers post content or tweet on a daily basis.

47. 80% of Twitter users use Twitter on mobile devices.

48. There have been over 50 million tweets in 2010.

49. The 10 billionth Twitter’s tweet was posted in March 2010.

50. **There are over 110 million users of Twitter currently.

51. **180 million unique users access Twitter each month.

52. **More than 600 million searches happen on Twitter every day.

Source:

Box Hill Institute: Box Hill Institute (Social Media at Box Hill Institute)
• **Statistics from Twitter and the Chirp Conference.

LinkedIn Facts

53. Of the 60 million users of LinkedIn half of them are from outside US.

54. By March 2010 Australia alone had over 1 million LinkedIn users.

55. 80% companies use LinkedIn as a recruitment tool.

56. **Every second a new member joins LinkedIn.

57. **Almost 12 million unique visitors visit LinkedIn every day.

58. ** LinkedIn has executives from all Fortune 500 companies.

59. **1-in-20 LinkedIn profiles are accounted by recruiter.

Source:

• ** Statistics from LinkedIn press centre and SysComm International.

Wikipedia Facts

60. If $1 was paid to you for every time an article was posted on Wikipedia, you would earn $156 per hour.

61. *Wikipedia has the maximum number of articles at 3 million articles. This is followed by, German (1.08 million), French (958,000), Italian (697,000), and Spanish (608,000).

62. **69% of users edit Wikipedia to fix errors.

63. **73% of Wikipedia users edit Wikipedia because they want to share knowledge.

64. **4.4% editors of Wikipedia’s are PhD’s, 19% of the editors hold master degrees.

65. **Bad weather usually results in more number of updates in Wikipedia.

66. **13% of the editors on Wikipedia are women.

Source:

Social Media Today
• * http://www.axleration.com/15-interesting-facts-about-wikipedia/
• ** http://pochp.wordpress.com/2010/08/16/surprising-facts-about-wikipedia/

Foursquare Facts

67. Over the last first year of Foursquare, it has more than half a million users, 1.4 million venues, and 15.5 million check-ins.

68. * Foursquare is five times larger than Gowalla.

69. * Foursquare is growing 75% faster than Gowalla each day.

70. **Foursquare passed the 3 million users milestone in August 2010.

Source:
• *http://techcrunch.com/2010/07/07/foursquare-gowalla-stats/
• **http://www.crunchbase.com/company/foursquare

9. All Sources

Online sample survey of 2,884 consumers spread over 14 countries between the age of 18 to 55 years old by Online Media Gazette.
Danny Brown Resources
EduDemic
http://www.axleration.com/15-interesting-facts-about-wikipedia/
http://pochp.wordpress.com/2010/08/16/surprising-facts-about-wikipedia/
http://techcrunch.com/2010/07/07/foursquare-gowalla-stats/
http://www.crunchbase.com/company/foursquare

About Writer: 

Sorav is a young entrepreneur started his Internet Marketing career at the age of 17. Sorav is amongst the pioneer of Social Media & Digital Marketing in India. He writes Social Media and Digital Marketing Blog and conduct Social Media Training and Workshops across various cities over the globe.  Connect with Writer Sorav Jain on Twitter: @soravjain,  FacebookLinkedIn

About the Author

Sorav is a qualified Masters in International Marketing Management from Leeds University Business School (U.K) and also alumnus of Loyola College, Chennai the finest institutions renowned globally. He started his career at age of 17 as SEO executive and Freelancer content writer. From Leeds University Business School he has been awarded with the Best Market Research Presentation Award, Leadership Award, Class Champion Award 08 and many precious accolades